A new era in mobility.

Growth through a wider product range, more innovation and the expansion of cooperations.

Our goal is to become the leading multi-brand provider of comprehensive mobility solutions in Europe. For this purpose, we presented our new strategy "FAST LANE 27" in June 2022. The overarching goal of the new strategic direction is to meet changing customer needs and to grow profitably on a sustainable basis.

Thereby, the focus is on the strategic expansion of the business model. Among other things, we will complement our three established business fields Online Retail, Fleet Leasing and Fleet Management with Captive Leasing as the fourth and On-Site Retail as the fifth pillar.

The strategic partnership with our major shareholder HCBE (a joint venture of Santander Consumer Bank AG and Hyundai Capital Service Inc.)  supports us to successfully implement the growth strategy of Allane Mobility Group and to take advantage of additional growth opportunities. 

With "FAST LANE 27" we want to generate additional added value for our customers, partners, employees and investors and take advantage of further growth opportunities. To this end, we have put together a comprehensive package of measures that, in addition to expanding our business model, also includes new offers and services. For example, we want to further expand our offering by taking into account trends such as car-as-a-service, used car leasing, electric mobility and modular services in the area of corporate mobility. At the same time, innovations and cooperations will move more into focus.

Another important component of "FAST LANE 27" is the goal of becoming more sustainable by further increasing our share of alternative drive systems in our fleet and promoting green mobility solutions.

• Further development of the product and service offering, e.g. introduction of new car subscription and leasing offers for used vehicles
• Decoupling of leasing contract and service products: digital after-sales and distribution of service products to customers without vehicle contract with Sixt Leasing
• Improvement of the customer experience through further development of IT systems and optimization of customer processes

• Strengthening customer relationships in the key account segment through individual solutions and consistently high service quality
• Diversification of the customer portfolio by expanding business with smaller corporate customers
• Become more customer- & driver centric with modern tools and more automated processes

• Further development of the business unit into a full-service provider of corporate mobility solutions across all suppliers and vendors
• Follow market needs of employee-centric solutions and offer modular services as comprehensive mobility provider
• Extension of the app “The Companion” to further customers and users as well as enrichment of the app by more self-services for a fully digital driver/user experience

• A leasing portal that enables manufacturers to market their vehicles to customers via their own dealer network with us as a partner
• Close partnerships with the group brands Hyundai and KIA and further cooperations with other manufacturers and dealers in the future
• New opportunities for the expansion in foreign markets

• Further development from the currently largest independent used car dealer in Germany (Autohaus24) into a comprehensive mobility hub for car-related products and services
• Expansion of the offering: In addition to buying a car, customers will in future have the option, for example, of having used cars reconditioned, trading in vehicles or taking out suitable insurance policies