Donglim Shin
Chairman of the Managing Board (CEO) of Allane SE
The roots of our company go all the way back to the year 1967. That was the year Sixt became the first German company to launch a vehicle leasing program. Since then, our company has developed into an innovation leader in the industry. Within 50+ years the company has evolved into an independent leasing and full-service provider.
In 2020, after being part of the Sixt family for more than half a century, Hyundai Capital Bank Europe became our new strategic majority shareholder. And with our name change in 2021 to Allane Mobility Group, we move ahead with our clear vision: to become the leading multi-brand provider of comprehensive mobility solutions in Europe.
Our goal is to further expand the leading position of Allane Mobility Group in online direct sales of new cars and in management and full-service leasing of company fleets. To this end, we launched the “DRIVE>2021” strategy programme in 2018.
“DRIVE” stands for Digitalisation, Risk management, Internationalisation as well as Contract and Earnings growth. The programme’s aim is to increase the pace of digitalisation, to improve the risk-return profile, to further push ahead with internationalisation and to increase the number of contracts and earnings in the coming years.
In the first two years, numerous strategic measures have been implemented as part of “DRIVE>2021”. In 2021, we will continue to set the course for strong and profitable growth in the future, particularly within the Online Retail and Fleet Management business fields. The focus will be on driving forward the digitalisation of the business model and aligning the organisation to future national and international growth.
In addition, process and cost optimisation measures are expected to have a positive impact on the Group's productivity and earnings performance. The aim is to make internal processes even more efficient by further digitising and automating business processes. There are also plans to optimise the cost structure by making even better use of synergies between the business fields.
Chairman of the Managing Board (CEO) of Allane SE
Member of the Managing Board (CFO) of Allane SE
Chairman of the Supervisory Board of Allane SE since 5 August 2020
Member of the Supervisory Board of Allane SE since 10 December 2020
Member of the Supervisory Board of Allane SE since 29 June 2022
Member of the Supervisory Board of Allane SE since 29 June 2022
Member of the Supervisory Board of Allane SE since 29 March 2022
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