A new era in mobility.

From pioneer in vehicle leasing to digital innovator in longer-term mobility

Over 50 years of experience

The roots of our company go all the way back to the year 1967. That was the year Sixt became the first German company to launch a vehicle leasing program. Since then, our company has developed into an innovation leader in the industry. Within 50+ years the company has evolved into an independent leasing and full-service provider.

In 2020, after being part of the Sixt family for more than half a century, Hyundai Capital Bank Europe became our new strategic majority shareholder. And with our name change in 2021 to Allane Mobility Group, we move ahead with our clear vision: to become the leading multi-brand provider of comprehensive mobility solutions in Europe.

1967

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The vehicle rental company Sixt is the first German company to offer a vehicle leasing program.

2011

Sixt Mobility Consulting enters the market as specialist for fleet management and strategic consultation.

2012

Sixt Leasing kicks off "Sixt Neuwagen" as an online platform for private and commercial customers, offering finance leasing as well as Sixt Vario financing.

2017

Introduction of the product innovation ‚Flat rate for the road‘ as part of a joint campaign with 1&1 and Peugeot.

2018

Introduction of a fully digital ordering process for private customers on sixt-neuwagen.de
Establishment of first own used car sales location in Egelsbach near Frankfurt

2019

Innovative sales cooperation of sixt-neuwagen.de with Fiat and Tchibo.
Start of digital after-sales of service products via sixt-neuwagen.de.
Launch of the app “The Companion” for company car drivers.

2021

Introduction of a white label solution for car dealers

A clear vision to strive for

Digitalisation, Risk management, Internationalisation, Volume and Earnings growth

Our goal is to further expand the leading position of Allane Mobility Group in online direct sales of new cars and in management and full-service leasing of company fleets. To this end, we launched the “DRIVE>2021” strategy programme in 2018.

“DRIVE” stands for Digitalisation, Risk management, Internationalisation as well as Contract and Earnings growth. The programme’s aim is to increase the pace of digitalisation, to improve the risk-return profile, to further push ahead with internationalisation and to increase the number of contracts and earnings in the coming years.

Focus on digitalisation and internationalisation

In the first two years, numerous strategic measures have been implemented as part of “DRIVE>2021”. In 2021, we will continue to set the course for strong and profitable growth in the future, particularly within the Online Retail and Fleet Management business fields. The focus will be on driving forward the digitalisation of the business model and aligning the organisation to future national and international growth.

In addition, process and cost optimisation measures are expected to have a positive impact on the Group's productivity and earnings performance. The aim is to make internal processes even more efficient by further digitising and automating business processes. There are also plans to optimise the cost structure by making even better use of synergies between the business fields.

Our initiatives for growth and efficiency

Online Retail business field

Further development of the product and service offering, e.g. introduction of new car subscription and leasing offers for used vehicles
Decoupling of leasing contract and service products: Digital after-sales and distribution of service products to customers without vehicle contract with Sixt Leasing
Improvement of the customer experience through further development of IT systems and optimization of customer processes

Fleet Leasing business field

Strengthening customer relationships in the key account segment through individual solutions and consistently high service quality
Diversification of the customer portfolio by expanding business with smaller corporate customers

Fleet Management business unit

Expansion of business in the existing European markets, like e.g. France, Netherlands, Austria and Switzerland – further expansion into additional countries as strategic long-term target
Possibility to control the worldwide fleet of vehicles with our Global Reporting Tool
Extension of the app “The Companion” to further customers and users as well as enrichment of the app by more self-services for a fully digital driver/user experience
Further development of the business unit into a full-service provider of corporate mobility solutions across all suppliers and vendors.

Additional growth opportunities through new major shareholder

In July 2020, Hyundai Capital Bank Europe GmbH (HCBE), a joint venture of Santander Consumer Bank AG and Hyundai Capital Services Inc., acquired around 92 per cent of the Sixt Leasing shares. The strategic partnership with our new major shareholder HCBE enables us to continue the successful implementation of Sixt Leasing's growth strategy and to take advantage of new growth opportunities. This puts us in a position to become the leading provider of longer-term auto-mobility in Europe.